AAPLE Alumnus Highlights The Invaluable Experience Students Achieve When Managing A Business During Their College Careers.

Marcos Morales explores the ins and outs of college businesses run by students in his release “Student Run Businesses – Evolving the Traditional Student Working Experience” which details the unique and vital work experience students gain while completing their university studies.

SANTA BARBARA, CA – May 8, 2018 In his new book, “Student Run Businesses,” Marcos Morales touts the virtues and importance of managing a real business as part of the college experience. He provides examples of successful business run by college students at many colleges and universities across the nation. Throughout the country, universities have established programs that provide an unparalleled learning experience to college students: the chance to run their own business. From coffee shops to real estate portfolio management to consulting firms, college students are placed at the forefront of different business models.

Student Run Businesses explores the variety of business models in these programs, including how they help students succeed in future careers, and the common characters of the most successful student-run business programs. These students embark on a journey that will push them to their limits and teach them applicable skills beyond the ordinary classroom setting. This is a serious business; choices could impact the future of a business as well as the health of a community. One costly mistake and a forty-year-old company might be forced to close its doors….forever!

This is their reality. These are their stories. Student Run Businesses is a story of empowerment; Marcos Morales’ book will change how you view the traditional student work experience.

Marcos Morales is a passionate advocate of the value of student-run businesses and their impact on students’ lives. He has found his sense of purpose and developed his expertise working for and with student-run nonprofits. A Santa Barbara native who attended Open Alternative School and La Cumbre Jr. High, and an AAPPLE Academy student at San Marcos High School, he began his work as the Deputy Director of Kids Helping Kids, a student-run 501 (c) (3) nonprofit operated by San Marcos High School seniors in Santa Barbara, CA. Marcos also served as the Director of Vital Vittles, a branch of The Corp, Georgetown University’s multimillion-dollar student-run nonprofit. His exposure to businesses run by students teaches him about the intricacies of these organizations which have inspired him to capture the stories of other college programs in this book.

To contact Marcos, email him at mjm500@georgetown.edu